(A) Create a CTA that will direct people to that goal
(B) Create your email send
(C) Select a secondary goal for your email send
(D) Optimizing each part of your email to drive the conversions toward that goal.
This question is a part of the HubSpot Email Marketing Quiz question from Lesson 5. You can check out all the answers to these quiz questions in our HubSpot Email Marketing Quiz Answers page.