There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?

(A) Create a CTA that will direct people to that goal

(B) Create your email send

(C) Select a secondary goal for your email send

(D) Optimizing each part of your email to drive the conversions toward that goal.


This question is a part of the HubSpot Email Marketing Quiz question from Lesson 5. You can check out all the answers to these quiz questions in our HubSpot Email Marketing Quiz Answers page.

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