Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

(A) Conversions and revenue increase.

(B) Clicks and revenue increase.

(C) Clicks and average order value increase.

(D) Clicks and average order value decrease.


The Mobile Conversion Rate mCVR is expressed with the formula

(clicks x mCvR) x order value = revenue

From the formula above, it is clear that mCvR is directly proportional to revenue which means if the mCvR increases, the revenue will increase and vice versa.

Therefore, improving mCvR results in increased conversions and revenue.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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