To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?

(A) The open and the click

(B) The subject line and the CTA

(C) The sender name and the preview text

(D) The CTA and the type of device of the recipient


This question is a part of the HubSpot Email Marketing Quiz question from Lesson 5. You can check out all the answers to these quiz questions in our HubSpot Email Marketing Quiz Answers page.

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