To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

The correct Match order is

(1) Be clear on what the audience should do – Direct

(2) Open YouTube ads with impact – Attract

‚Äč(3) Tap into emotion, audio, and pacing – Connect

(4) Brand naturally and with purpose – Brand


This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.

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