To create a tag implementation plan, what are the recommended guidelines? (select all answers that apply)

(A) Decide which of your existing site tags you can move into Tag Manager

(B) Decide what static and dynamic values you’ll want to pass from your website

(C) Choose which tags can collect the data you need

(D) Decide which Tag Manager account to link to Google Analytics


If you have existing tags on your website then you need to decide which tags are important for your website and then you have to move those website tags into the Tag Manager. Then you have to decide what static and dynamic values (like which visitor type led to the conversion, which page category sends more traffic, etc.) you need to pass from your website. Finally, you have to choose the tags that are perfect for collecting the data you need. You should include only those tags that collect data which is absolutely essential for your business. Using too many tags can slow down your website.


This question is a part of the Assessment 1 section of the Google Tag Manager Fundamentals exam. You can find all the answers to this exam in our Google Tag Manager Fundamentals Assessment Answers page.

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