To enable remarketing in Google Analytics, what must first be enabled? (Select all answers that apply)

(A) Advertising Reporting Features

(B) Demographics and Interests

(C) Google Ads or Display & Video 360 account linking

(D) Custom Dimension

Explanation

To enable remarketing in Google Analytics, firstly you have to enable Google Ads or Display & Video 360 account linking so that you can share the remarketing audiences with all your linked accounts for Google Ads, Display & Video 360. After that, you have to enable Remarketing and Advertising Reporting Features. This allows you to collect user data that helps you to show targeted ads to your users.

Conclusion

This question is a part of the Assessment 4 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the fourth Assessment in our Advanced Google Analytics Assessment 4 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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