To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use. Cross off the keywords which she shouldn’t use.

(A) Wedding photography Cardiff

(B) Cardiff weddings

(C) Wedding photography business based in Cardiff

Explanation

To increase the Quality Score, the Ad should be highly relevant to the keyword and the user and the search volume should be decent. She shouldn’t use Cardiff weddings because it is not relevant to her main keyword Cardiff Wedding Photographer. She shouldn’t use the keyword Wedding photography business based in Cardiff because it is too specific which means the search volume for that keyword will be low and the target audience will be very low.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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