To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

(1) Home Movie watchers

(A) Place a display ad for the local cinema on Colin’s own website

(B) Place a display ad on a cinema listings site

(C) Create a search ad with keywords based on Colin’s film reviews

(D) Distribute flyers at the local cinema

(2) Cinema-goers

(A) Place a display ad for the local cinema on Colin’s own website

(B) Place a display ad on a cinema listings site

(C) Create a search ad with keywords based on Colin’s film reviews

(D) Distribute flyers at the local cinema

Explanation

Home movie watchers search for movie-related terms like movie reviews so creating a search ad with keywords related to Colin’s film reviews will be a perfect strategy to get clicks to his website from people who watch movies from home. Whereas for Cinema-goers, placing display ads with an image, some text, and a CTA button is perfect because these people will search for a movie to watch, its tickets, and timings of the show on a cinema listings site. If they see his ad for a movie review that they haven’t watched yet, it is likely that they will click on his ad and read the review first.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

Leave a Comment

Share via
Copy link
Powered by Social Snap