To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up? (select all answers that apply)

(A) A Custom Segment

(B) The data layer

(C) A Data Layer variable

(D) A Google Analytics tag with a Custom Dimension

Explanation

To pass static values from a website into Google Analytics Custom Dimensions you need to follow these steps.

(1) You need to create a custom dimension in Google Analytics by going to Admin > Property Column > Custom Definitions > Custom Dimensions > New Custom Dimension.

(2) You need the Data Layer to create a Data layer variable. You can do this by going to Tag Manager > Variables > User-Defined Variables > Click New > Select Data layer variable as variable type > Set Data Layer Variable Name to destination > Click Save.

(3) Enable Custom Dimension in a Google Analytics tag. You can do this by going to Variables > click on Google Analytics Settings Variable > click Variable Configuration > More Settings > Custom Dimensions > click +Add Custom Dimension > Enter Index > Enter Dimension Value > Save.

Conclusion

This question is a part of the Assessment 3 section of the Google Tag Manager Fundamentals exam. You can find all the answers to this exam in our Google Tag Manager Fundamentals Assessment Answers page.

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