To recognize users across different devices, what feature must be enabled?

(A) Audience Definitions

(B) Attribution Models

(C) Google Ads Linking

(D) User ID


Google Analytics can recognize users across different devices through a login authentication system that uses the User ID feature. This User ID feature allows you to associate a user with a unique identifier that can be used to track that user even if he/she logs in to your website using different devices. To make this happen, you need to create a login system where they input their username and password. This will allow the system to put a unique ID to that user and when he/she logs into your website using a different device but with the same account details then Google Analytics can recognize the user using that ID.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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