To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

(A) Data Import

(B) Browser cookies

(C) The Networking protocol

(D) The Measurement Protocol


If you’re using a web-connected device like a point-of-sale(POS) system then you can send user data to Google Analytics using the Measurement Protocol feature. This Protocol contains well-defined lines of code that allows your POS system to make HTTP requests to send your user data to Google Analytics. This will help you to determine the user behavior and user interaction with your business.


This question is a part of the Assessment 1 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the first Assessment in our Advanced Google Analytics Assessment 1 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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