Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

(A) Broad match

(B) Audience targeting

(C) Param 3

(D) Negative keyword


They should select the Negative Keyword option. If they use Flower Seeds as the Negative Keyword then their ad won’t display for the word Flower Seeds or any group of words containing Flower Seeds.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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