Which “rule” did they miss about entering and selecting keywords?
(B) They didn’t miss any rules
(C) Close variations
(D) Ignored words
The correct answer is Misspellings. The advertiser neglected to include common misspelled versions of “rubik’s cube” and therefore their target customers were not finding them.
This question is a part of the Keyword targeting chapter from the Target your sponsored ads campaign lesson unit. You can find all the answers asked in this exam on our Target your sponsored ads campaign Answers page.