True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.

(A) True

(B) False


The journey of a buyer is always evolving. As a company, you should also update your content marketing strategies to fit the needs of the customer. If a customer is in the early phase of the buying journey then the customer needs more convincing and your content should reflect that by defining the problems and clearly explaining the solutions with your products.

When the customer is in a later phase of the buying journey then you need to include Call To Actions(CTAs) in your content to get them to your offer.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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