True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.

(A) True

(B) False


This statement is True. Digital advertising is a targeted advertising strategy because you can target consumers based on their age, demographics, interests, etc.

Digital advertising is a data-driven approach because you get all the data about ad impressions, clicks, conversions, etc.

Digital advertising can be used to reach customers online at every stage of the buyer’s journey whether they are at the Awareness stage, Consideration stage, or the Decision phase.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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