True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).

(A) True — GDD is more common in the US and Europe, while CRO is more popular in Asia.

(B) True — both GDD and CRO are primarily focused on optimizing the existing website.

(C) False — CRO is a process to use after all of your GDD efforts are complete.

(D) False — although important, CRO is only one of many pieces in the GDD puzzle.


This question is a part of the HubSpot Growth-Driven Design Certification Quiz from Lesson 1. You can find answers to all the quiz questions from this course in our HubSpot Growth-Driven Design Quiz Answers page.

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