True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.

(A) True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain.

(B) True. If a person provides an email address, you’ll be able to send them an email to ask for more information. This is also a good opportunity to find out what products they’re interested in and attempt to make a sale.

(C) False. An email address without a name is meaningless. At a minimum, your lead flows should collect name and email.

(D) False. Lead flows should collect as much information as possible about a visitor. You should have a goal of having 5 to 10 fields in each lead flow.

Conclusion

This question is a part of the HubSpot Sales Software Certification Exam and the HubSpot Inbound Certification Exam. You can find answers to all the questions asked in both exams in our HubSpot Sales Software Certification Exam Answers page and HubSpot Inbound Certification Exam Answers page.

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