If you can introduce your customers as characters in the story you are using to promote a product then they will feel that they are getting more attention and this inscribes a feeling of importance within them. They will relate to your story better.
If your product solves their problem then they will be more likely to buy from you because you are using the story to create an emotional alignment with your customers.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.