True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

(A) True, the majority of your tests should be successful.

(B) True, you should never have over a 50% failure rate with your tests.

(C) False, the purpose of a test is to prove or disprove your hypothesis.

(D) False, you need to perform enough tests that more than 50% fail.


A marketing test is conducted to test a specific marketing hypothesis. If your test has a 50% failure rate then it means that the hypothesis didn’t work. This doesn’t mean that you’ve done something wrong. It happens with every business. You try a lot of things, some work out while a lot of things fail. In this case, one of your hypothesis failed, so you try the next one and keep on testing until you find the ones with a high success rate.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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