True or false? In order to effectively run First Look, most publishers should create two rules: one for excluding inventory that isn’t eligible and one that includes all other inventory and grants specific buyers access.

(A) True

(B) False

Explanation

This statement is True. In order to effectively run First Look, most publishers should create two rules: one for excluding inventory that isn’t eligible and one that includes all other inventory and grants specific buyers access.

Conclusion

This question is a part of the Check your Knowledge section of the “Activate First Look in Ad Manager” lesson from the “Manage Ads with Rules and Protections” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.