True or false? It’s best to determine a few key metrics and stick to them.

(A) True

(B) False


This statement is True. Every business needs to determine only a few key metrics known as Key Performance Indicators(KPIs). The most common KPIs of a Digital Marketing campaign are Cost Per Lead(CPL), Cost Per Action(CPA), etc.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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