True or false? Lead-to-customer conversion is the number of leads who become customers, as the direct result of a specific ad.

(A) True

(B) False


Knowing your lead-to-customer conversion rate gives you quantifiable data to help you determine which ads are driving the most revenue.


This question is from the Quiz section of the third lesson “Creating Remarkable Instagram Ad Content” from the HubSpot How to Advertise on Instagram course.

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