True or false? The learning period only occurs when a bid strategy is first launched.

(A) True

(B) False


This statement is False. The learning period occurs during the entire duration of the campaign.

When you create a bid strategy and apply a specific target to it, the algorithm starts to collect, cross-reference, and analyze different data points related to the biddable items. 

This period, which typically lasts one to two weeks, is called the learning period, and it’s crucial for the machine learning algorithm to create a prediction model for achieving the target.


This question is part of the “Measure Bid Performance in Search Ads 360” lesson from the Build Your Campaign Strategy with Search Ads 360 course.

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