True or false? The show rate is defined as the percent of ad requests for which an ad was returned by the ad network.

(A) True

(B) False


This is False. Show rate is defined as the percent of returned ads that were actually displayed in the app to users. 

The formula for Show rate looks like this:

Show rate = Impressions / Matched requests


This question is from the Check your Knowledge section of the “Understand reporting metrics in AdMob” lesson from the “Create Reports in AdMob” unit which is a part of the Get Started with Google AdMob course.

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