When identifying raw material for idea generation you should have a broad focus. A broad focus helps you in generating new and creative ideas that you or the other members wouldn’t have thought of if they had a narrow and specific focus. A broad focus also allows you to think outside the box and find clever and innovative ways to generate new ideas and solutions to problems.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.