True or false? You must link Google Ads or Microsoft Advertising to Google Analytics and enable the Search Ads 360 Data in Google Analytics feature to see paid search activity in Google Analytics.

(A) True

(B) False

Explanation

This statement is True. You must link Google Ads or Microsoft Advertising to Google Analytics and enable the Search Ads 360 Data in Google Analytics feature to see paid search activity in Google Analytics.

Conclusion

This question is part of the “Use Search Ads 360 and Google Analytics” lesson from the Build Your Campaign Strategy with Search Ads 360 course.

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