True or false? You need conflict to tell an impactful story.

(A) True, conflict helps build developmental and emotional connections.

(B) True, people care more about the conflict than the resolution.

(C) False, your story is strong enough to explain the value of your products and services.

(D) False, conflict only reduces the connection of what you’re trying to communicate


Conflict plays a very important role in a story. It creates tension in the story which emotionally connects your readers with the story. They become so involved that they want to know every development in the story and how it finally resolves. In a nutshell, conflict helps build emotional as well as developmental connections.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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