Try sorting out the flow for native ads in Authorized Buyers. Select each item and choose its correct position.

Step 1 – A call for a native ad is made to Authorized Buyers. The call specifies one or both of the native ad templates.

Step 2 – Authorized Buyers sends buyers an RTB bid request containing a list of the fields being requested.

Step 3 – Interested buyers respond with the requested fields.

Step 4 – Authorized Buyers runs an auction to select the winning bid and sends the buyer’s supplied creative assets to the publisher.

Step 5 – The publisher assembles the assets into a native ad and styles it to fit the site’s design.


This question is from the How it works section of the “Get Started with Native Inventory” lesson which is a part of the Elevate Your Campaigns with Programmatic Buying course.

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