Universal Event Tracking (UET) is a mechanism for advertisers to do what?

(A) Determine your campaign conversion goals.

(B) Use a UET Tag Helper to reach your ROI goals.

(C) Report user activity on their websites to Microsoft Advertising

(D) None of the above

Explanation

UET Tag is a mechanism for advertisers to report user activity on their websites to Microsoft Advertising. You just need to install one UET tag for all your campaigns and this will give you information about what users are doing on your website. This helps you to track conversions and other data which can be used for remarketing. UET tags are similar in function to Tracking Pixels in Google Ads and Facebook Ads.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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