Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, __________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

(A) the Reports feature

(B) the Metrics module

(C) the Social Data feature

(D) the Insights feature

(E) the Analytics module


The Reports feature in Hootsuite analytics can help you to review and share the most important metrics of your social media accounts. You can also use it to run an unlimited number of real-time analytics reports which you can share and customize according to the needs of your company.

The overview module gives you only the most important analytics data which aren’t customizable and shareable. They give you the aggregated analytics data of all the social media accounts in one place.

Using the reports feature you can find out how all the details on how a social media account is performing, the number of likes, shares, comments, retweets (engagement), and also conversion data if you connect Google analytics.


This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.

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