Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

(A) Users 25 to 34 years old who have their browser set to Spanish

(B) Users who are female and have children

(C) Users who engaged in a social media or email campaign

(D) Users who viewed a page on a website, then watched a video


You cannot create a custom segment for users who have children because Google Analytics doesn’t store personally identifiable information about users. However, you can create a custom segment for users who are female by using the Gender type from the Demographics tab.

You can also create Segments to find out the age group and browser language. If you click on Add Segment on the Google Analytics Acquisition report then you can choose the Age group from the Demographics tab and you can also choose the language from the Demographics tab. You can find users who viewed a webpage and then a video by creating a Custom metric and choosing the Scope as Hit level. You can then choose this Custom metric in the Segments data. You can find out users who engaged in social media or email campaigns by creating Custom Dimensions and choosing the scope as Session level.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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