Valerie is thrilled and Bean Coffee is impressed! It’s now Valerie’s turn to pass on advice to a new hire at her agency. Harriet is trying to figure out how to target offline sales data in her bid strategy. What should Valerie tell her?

(A) Create a bid strategy with a formula column

(B) Adjust the attribution model

(C) Forecast conversions

(D) Create a new custom variable

Explanation

Creating a bid strategy with a formula column will allow Harriet to target offline sales data in her bid strategy.

Offline data can be added through a formula column.

Conclusion

This question is part of the “Implement bid strategy best practices” lesson from the Optimize performance in Search Ads 360 course.

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