(A) Create a bid strategy with a formula column
(B) Adjust the attribution model
(C) Forecast conversions
(D) Create a new custom variable
Creating a bid strategy with a formula column will allow Harriet to target offline sales data in her bid strategy.
Offline data can be added through a formula column.
This question is part of the “Implement bid strategy best practices” lesson from the Optimize performance in Search Ads 360 course.