Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

(A) It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.

(B) It provides invaluable insights into what other businesses are focusing on in the same industry.

(C) It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

(D) It gives businesses an accurate projection of what to expect from the industry and its users in the future.

Explanation

Conversion rate optimization (CRO) is the process of optimizing your website or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) like purchasing a product or filling out a form on the said page.

CRO is important because it takes the goal of delivering a great user experience and turns it into an operational strategy for the business. The strategies used for CRO can be used to improve customer user experience and increase the overall revenue.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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