Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers.

(A) Conversion

(B) Optimization

(C) Accessibility

(D) Analytics

(E) Specialization


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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