Walt is planning the advertising strategy for a mobile game. What type of ad format should he recommend for ads to be shown upon loading the next level during game play?

(A) Banner

(B) Interstitial

(C) Native

(D) Rewarded

Explanation

Walt should recommend the Interstitial ad format for ads to be shown upon loading the next level during game play.

An interstitial is a full-screen ad that shows for a brief moment as the app transitions to a new screen, such as when there’s a page change or game level load. Interstitials take up the entire screen – and user attention – for a moment. After the interstitial is displayed, a close button is provided for removing the ad.

Conclusion

This question is a part of the Check your Knowledge section of the “Ad Formats and Your In-App Ad Strategy” lesson from the “Configure Mobile In-App Ads Using Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.