Walt is the programmatic yield manager at his company. In his role, he works to maximize revenue by managing multiple ad sources. What is the Open Bidding solution that addresses each of his responsibilities? For each role responsibility listed below, select the Open Bidding solution that addresses it.

Requesting and receiving payments from all exchange partners – Unified billing and payments on net 30 terms

Working with a developer to incorporate new exchange partners according to their technical requirements – Reduced operational complexity by using existing SDK/tagging setup

Reviewing and evaluating performance across all ad partners – Robust unified reporting


This question is a part of the Check your Knowledge section of the “Get to Know Open Bidding” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.

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