(A) To position websites based on how popular they are
(B) To display websites in a random order to increase site traffic
(C) To ensure every business gets an equal number of site visits
(D) To help the user find the most relevant answer to their query
The main goal of every search engine like Google or Bing is to help the user find the most relevant answer to their query. Search engines spend millions of dollars to develop algorithms that understand the intent behind a user’s query. These search engines have a lot of ranking signals which they use to rank websites for a particular query.
Search engines can differentiate between queries that are local based and international queries. For local queries, search engines display the most relevant results based on the location of the user whereas for international queries they display the most relevant results based on the authority and quality of the website’s content.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.