What are best practices for optimizing your conversion path? Select all that apply.

(A) Align your ad creative and copy to your landing page

(B) Always use a pop-up form to increase conversions

(C) Collect as much information as possible in your form or checkout process

(D) Remove the navigation from your landing page

Explanation

The best practices for optimizing your conversion path are:

  • Align your ad creative and copy to your landing page.
  • Remove the navigation and other distractions from your landing page.
  • Add your CTA or form above the fold.
  • Only include the necessary fields in your form or checkout process.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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