What are macro-conversions in a measurement plan?

(A) The metric data used to measure business success

(B) The main website actions users take that accomplish stated business goals

(C) The secondary website actions users take that lead to main actions

(D) A list of keyboard shortcuts for measurement tasks in Google Analytics

Explanation

A Macro-Conversion is the main website action taken by a user that accomplishes the stated business goal.

Example – For an e-commerce website a macro conversion can be to complete an order form and making the payment. Another example could be to submit an email newsletter form.

Conclusion

This question is a part of the Assessment 1 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the first Assessment in our Advanced Google Analytics Assessment 1 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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