What are the benefits of having an upgraded URL?

(A) They separate the landing page URL from the tracking or URL parameters.

(B) Your ad doesn’t have to go through another editorial review.

(C) The character limits are increased.

(D) You can add URL parameters and custom parameters to your tracking template.

(E) All of the above.

Explanation

Upgraded URLs are landing page URLs with custom parameters. The benefits of having an Upgraded URL are Upgraded URLs separate the landing page URL from the tracking or URL parameters because you can use custom tracking parameters in them. If you add custom tracking parameters to your normal URLs then your ad goes for another review but if you do it in Upgraded URLs then your ad doesn’t go for another ad review. Another benefit of Upgraded URLs is that the character limits of the URL is increased which allows you to add more custom tracking parameters. Lastly, you can add URL parameters and custom parameters to your tracking template like city, promotional offers, etc.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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