What are the main use cases of Amazon Attribution? (Vendor Central)

(A) Measuring on-site Amazon Advertising media

(B) Plan ongoing and future marketing strategies

(C) Measure your non-Amazon campaigns to report on Amazon conversion metrics and Amazon audiences reached

(D) Optimize your non-Amazon campaign performance

Explanation

With Amazon Attribution, you can:

  • Measure – gain insight into advertising channel effectiveness through Amazon sales impact analysis
  • Optimize reporting – on-demand attribution reporting allows for in-flight optimization
  • Plan – review channel performance trends to plan future marketing strategies that help maximize ROI

Conclusion

This question is a part of the Introduction to Amazon Attribution chapter from the Introduction to Amazon Attribution(Vendor) lesson unit. You can find all the answers asked in this exam on our Introduction to Amazon Attribution(Vendor) Answers page.

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