(A) Help you more efficiently and effectively manage line items and their budgets
(B) Optimize campaign performance based on targeting
(C) Prevent an unintentional change in an insertion order’s ad frequency
These are all reasons why you would want to use bid multipliers to effectively manage your campaign and help ensure your ads are getting the most clicks.
This question is from the Make it Stick section of the “Target users with bid multipliers” lesson from the Optimize your Display & Video 360 campaign course.