What are the three categories of attributes for ad customizer feeds?

(A) Custom,‚Äč targeting, standard

(B) Location, device, search query

(C) Gender, geographical location, purchasing pattern

(D) Tracking, bids, UET tag


The three categories of attributes for ad customizer feeds are Custom attributes, Targeting attributes, and Standard attributes. Custom attributes are information that you can use in your ads like Text, Number, Price, and Date. Target attributes tell Microsoft when to include the information from custom attributes. Target attributes include data like Target keyword, target keyword text, target ad group, target location, target campaign, etc. Standard attributes are advanced targeting configurations like Device preference, Scheduling, Start Date, End Date, and Custom ID.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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