What are the three main factors that determine ad quality?

(A) Expected clickthrough rate, ad formats, and ad relevance

(B) Expected clickthrough rate, landing page experience, and ad relevance

(C) Expected clickthrough rate, max CPC bid, and landing page experience

(D) Max CPC bid, landing page experience, and ad relevance

Explanation

The three main factors that determine ad quality are Expected clickthrough rate, landing page experience, and ad relevance.

The expected clickthrough rate of an ad is defined as the likelihood that the ad will be clicked. Ads with higher CTR get better ad positions in the SERPs.

Landing page experience is defined as how relevant, transparent, and easy-to-navigate the page is for users. If the landing page on which the user goes after clicking your ad has a good navigational structure and answers the user’s query without misleading them then your ad gets a higher quality score.

Ad Relevance is defined as how closely the ad matches the intent behind a user’s search. If your ad is highly relevant to the user searching for a specific keyword then your Ad will get a higher quality score.

Conclusion

This question is a part of the Google Ads Search Certification Knowledge Check Assessment and the Check your Knowledge section from Understand the Google Ads Auction lesson. You can find all the answers to both exams in our Google Ads Search Certification Knowledge Check Assessment Answers page, and Understand the Google Ads Auction Answers page.

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