What are the three main factors that determine ad quality?

(A) Expected clickthrough rate, ad formats, and ad relevance

(B) Expected clickthrough rate, landing page experience, and ad relevance

(C) Expected clickthrough rate, max CPC bid, and landing page experience

(D) Max CPC bid, landing page experience, and ad relevance

Explanation

Ads with higher expected Click-Through-Rate(CTR) get better quality scores. If your ad is highly relevant to the user searching for a specific keyword then your Ad will get a higher quality score. Lastly, if the landing page on which the user goes after clicking your ad has good navigational structure and answers the user’s query without misleading them then your ad gets a higher quality score.

Conclusion

This question is a part of the Google Ads Search Certification Knowledge Check Assessment. You can find all the answers to this exam in our Google Ads Search Certification Knowledge Check Assessment Answers page.

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