What are the three marketing objectives that can be met via targeting on Google Display ads?

(A) Build awareness

(B) Drive action

Generate buzz

(C) Influence consideration


You can use targeting options on Google Display ads to achieve Build awareness, Drive action and Influence Consideration. Affinity, Custom Affinity and Detailed Demographics are used for Brand Awareness. In-Market and Life Events are used for Influence Consideration. Custom Intent, Remarketing and Similar Audience are used to Drive Action.


This question is a part of the Google Ads Display Knowledge Check Assessment exam. You can find all the answers with explanation for this exam in our Google Ads Display Knowledge Check Assessment Answers page.

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