What are the ways in which the AdMob network competes in the waterfall? Select all that apply.

(A) AdMob mediation uses a real-time eCPM from the AdMob network to compete equally with the other demand and is placed dynamically within the mediation chain.

(B) AdMob mediation will serve the network that has the highest estimated eCPM.

(C) When a network no longer has ads to fill requests, it’ll go to the next ad network on the list.

(D) For those networks with ANO enabled, AdMob mediation uses a seven-day look-back period to evaluate historical performance.


This question is from the Check your Knowledge section of the “Set up mediation” lesson from the “Grow Revenue with AdMob Mediation” unit which is a part of the Get Started with Google AdMob course.

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