(A) Refine your campaign structure
(B) Provide general reporting about the health of advertising
(C) Optimize your bids
(D) Look for cross-sell opportunities
The three reasons for using purchase detail reporting are:
- Purchase detail reporting provides general reporting about the health of advertising.
- It refines your campaign structure.
- It provides opportunities for cross-sell opportunities.
This question is part of the “Gain Insights with Floodlight Variables” lesson from the Build Your Campaign Strategy with Search Ads 360 course.