What are three reasons for using purchase detail reporting?

(A) Refine your campaign structure

(B) Provide general reporting about the health of advertising

(C) Optimize your bids

(D) Look for cross-sell opportunities

Explanation

The three reasons for using purchase detail reporting are:

  • Purchase detail reporting provides general reporting about the health of advertising.
  • It refines your campaign structure.
  • It provides opportunities for cross-sell opportunities.

Conclusion

This question is part of the “Gain Insights with Floodlight Variables” lesson from the Build Your Campaign Strategy with Search Ads 360 course.

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