What are two benefits of the Reverse Goal Path report? (select two)

(A) Discover common goal paths you may not have considered.

(B) Identify top goal paths and optimize navigation or messaging for even more conversions.

(C) Identify drop-off points between steps in various goal paths.

(D) Automatically track conversions without manually configuring goals.


The Reverse Goal Path Report gives you the URL from where the goal was completed and also the URLs of the last 3 pages that came immediately before the final conversion. This will help you to identify common URL paths that a visitor follows before a conversion that you haven’t considered before.

You can also use this report to find the top goal paths followed by a visitor just before landing to the URL that leads to the conversion. You can use this data to optimize the navigation of the conversion path so that the user has to take fewer steps or paths to reach the main URL that leads to more conversions.


This question is a part of the Assessment 3 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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