(A) Study your ads’ performance
(B) Adjust as needed
(C) Check your budget once a month
(D) Don’t pay attention to fraudulent clicks
You can check the Ad performance report to find out how your ads are performing. You can find out which ads are getting clicks and conversions and which aren’t performing well. You can also find out the syndication partner websites where your ads are being shown. After studying the ad performance, you can pause ads that aren’t performing well and you can also remove certain websites from your ad campaign by going to Ad distribution settings and removing the websites that you don’t your ads to be displayed on.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.