(A) Analyze the Publisher Report
(B) Add website exclusions for poor performing sites
(C) Check your budget once a month
(D) Don’t pay attention to fraudulent clicks
You can analyze the Publisher to find out how your ads are performing. You can find out which ads are getting clicks and conversions and which aren’t performing well. You can also find out the syndication partner websites where your ads are being shown. You can also remove certain websites from your ad campaign by going to Ad distribution settings and adding website exclusions for those poor performing sites.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.